Twitter announced yesterday (22) that it will not accept denialist ads about climate change, echoing a policy already in place at Google.
The change is restricted to ads, since there was no mention of the effects on the publication of users of the social network.
“Advertisements should not detract from important conversations about the climate crisis,” the company said in a statement.
Twitter and Facebook have been targets for groups seeking to promote misleading ads about climate change.
The company’s announcement coincided with Earth Day and was released hours before the European Union ratified a deal requiring big tech companies to scour their websites for hate speech and disinformation.
Twitter said it will provide more information in the coming months on how it plans to provide “trusted context for climate conversations” from its users, including the Intergovernmental Panel on Climate Change.
The reports of the scientific panel supported by the UN (United Nations) on the causes and effects of climate change are the basis of international negotiations to contain global warming.