The vegan food brand Neat Food, owned by British Formula 1 driver Lewis Hamilton, will have actor Leonardo DiCapio as a strategic investor.
“Disrupting our food system with sustainable alternatives is one of the main ways we can make a real difference in reducing global emissions,” DiCaprio said in a statement, according to Bloomberg.
“Neat Burger’s pioneering approach to alternative proteins is a great example of the kind of solutions we need to move forward,” added the Hollywood star.
According to the report, the company is expanding to open its first business in the United States before the end of the year. Today, the company announced the start of a $30 million Series B fund agreement to fuel its growth.
Hamilton, who is vegan, launched Neat in 2019 with Tommaso Chiabra, an early investor in Beyond Meat. There are currently eight locations in London, but the plan is to have 12 locations across the US, a mix of brick-and-mortar stores and ghost kitchens, by the end of 2022.
“As someone who follows a plant-based diet, I believe we need a healthy street option that tastes amazing, but also offers something interesting for anyone who wants to go meatless every now and then,” said the Formula 1 champion at the time. of the launch.
In total, Neat expects to operate 42 units worldwide, including the Middle East and Italy, by the end of the year.
The company’s most recent valuation is $100 million, based in part on a $7 million round led by Rajeev Misra, CEO of SoftBank Investment Advisers.
“Our focus this year is to enter the New York market and establish ourselves in the local community before expanding through our hybrid online and offline restaurant model to other regions such as Miami, Austin and Los Angeles next year,” said Chiabra. by email to Bloomberg.
According to him, Neat is treating the United States as its main market, targeting operations in 1,000 locations in North America by 2030.
The global plant-based food market is expected to reach $162 billion in the next decade, according to a 2021 report by Bloomberg Intelligence.