Businesswoman Luiza Trajano, chairman of the Board of Directors of Magazine Luiza, criticized today the sale of counterfeit products and pointed out that the measure contributes to the loss of formal jobs in the country.
The businesswoman’s statement was granted to Poder360 website after Trajano’s participation in the seminar “Digital Business x Illegality: the Brazil we want”, held by the website in partnership with IDV (Instituto para o Desenvolvimento do Varejo).
“When we hear about a legal market, we think it’s only the big ones that will benefit, but it’s not. Small and micro-entrepreneurs also live from people’s jobs, they also live from their jobs. totally counterfeit with 10% of the price of the other, at first, we say ‘wow, I’m paying cheaper’, first that it is counterfeit and second that it took the job of a population that needs a job. people’s own jobs,” he said.
As an example of the damage caused by the trade in counterfeit products, Trajano mentioned the city he was born in, Franca, in the interior of São Paulo, known for the manufacture of shoes.
I’m from a shoe town. As I manufacture shoes there, and a counterfeit shoe comes in, for 10% of the price, I am taking the job of the one who needs the job. This chain has to be reviewed, people. It gets in the way and it’s a loss, a total loss. Luiza Trajano, businesswoman
The president of the Magalu Council also commented on the damage that some counterfeit items can bring to health, as in the case of counterfeit drinks.
“In addition to what we saw here, there is a product that is harming people’s health and is a total loss. The entire chain is harmed, and the entire population is harmed”, he concluded.
In update…
