Businesswoman Luiza Trajano, founder of Magazine Luiza, announced this Friday, 29, in São Paulo, that the group she created — Women for Brazil — will support candidates for the Legislature who commit to premises defined by the movement in several areas, such as health , education, sustainability, human rights and defense of democracy. At an event in São Paulo, she also confirmed that she will not be a candidate. “I know that a lot of people think it’s bad, that a lot of people supported it. I was under a lot of pressure and it was very difficult to formally say no to Brazil,” she said.
According to Luiza, her intention in this year’s elections is to encourage female participation in politics through the “Pula pra 50” campaign, which aims to fill half of the seats in the National Congress through voting and not through an official reserve, since this possibility ended up being left out of the changes approved in the mini electoral reform last year. “It’s our turn,” she said.
To achieve the objective of the campaign, Luiza explained that Women for Brazil will not stop any party. “We are non-partisan. But we will follow this adherence to our premises,” said the businesswoman, during an event promoted by Conecta, a civil society organization that trains female leaders.
To Estadão, the businesswoman said she had difficulties to join a political party – the party window ended at the beginning of the month. “I didn’t join, but I will participate (in the elections) with my group. So I’m not saying no to Brazil. It’s the political force that changes the country and Women for Brazil today is the largest political group in Brazil”. According to her, there are 105 thousand women participating.
Asked about her political position, the businesswoman said she was progressive, but stated that she will not support any candidate for the Presidency of the Republic in this or any other field. According to Luiza, the women who sign the commitments with the group will have their names disclosed to the electorate by state as a way of encouraging them to vote.