“We apologize if the name chosen raised doubts and we inform you that it is evaluating the next steps”, said the company in a note sent to the column.
The Ministry of Justice had informed earlier that the company must, within 10 days, present explanations of the products to the National Consumer Secretariat (Senacon) and that, if the lack of transparency with the consumer is proven, “there is the possibility of seizure, suspension and prohibition of the product, fine or even the revocation of the establishment’s license”.
The fast food chain’s advisory also stated that the recently launched platform called “Novos McPicanha” was named “precisely to provide a new experience to the consumer with the exclusive picanha-flavored sauce, a new presentation and a different hamburger in composition and in size (100% beef, produced with a blend of selected cuts and in the largest size currently offered by the chain)”.
