Coins? Lipstick? lighters? Few people know, but the front pocket of jeans was created in the late 19th century to store (pocket) watches. Over time, the space was used to store other objects and Aspirin now wants to “resignify” such use.
For this, the brand of medicines from Bayer launched a campaign in partnership with the brands Amapô, Lilly Sarti and Oriba that shows that the pocket can have other uses – including storing medicines.
The action created by the AlmapBBDO agency aims to reach the young audience and, therefore, will also have a team of 40 influencers, such as Luciana Gimenez, John Drops and Mareu, among others, who will publicize the initiative, giving utility to small pockets in their networks. social.
See the “virtual parade” created to publicize the news:
