Brands have already understood that to become more relevant to consumers, they need to innovate. And what is it like to do this with diversity, equity and inclusion at the forefront of projects?
This week’s Media and Marketing program welcomes Raquel Virgínia, singer and CEO of Nhaí agency —see the full interview in the video above.
“Diversity symbolizes what’s innovating today. If you want your company to be connected with what’s freshest on the market, this agenda makes perfect sense”, he says. (as of 6:12).
Raquel compares the topic to unexplored oil wells. “It is as if diversity were an oil well and we had only explored 1% of that well. I like to make this comparison because the well is a wealth and diversity is a wealth that we do not explore because we lack projects” (as of 11:12).
For her, people (brands) still look at diversity as charity. “Why do people still see diversity as charity, when diversity is a business opportunity? We need to create this tendency to look at diversity as an opportunity for wealth”, he declares. (from 15:50).
The singer, who was once a history teacher and studied journalism, also talks about her career and about the new solo project that will be released this year. “Music is a creative beacon that we have in Brazil. The agency also feeds my musical side” (as of 13:28).
Raquel reinforces that brands can help break paradigms. “They’re starting to understand that we’re on a ‘go or stay’ line: either they become companies connected with novelty or they stay in the 20th century,” he says. (as of 27:45).
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