Maiara and Maraisa are the new advertising stars of the construction company MRV. The duo debuted yesterday (1st), on Globo’s The Voice Kids program, the brand’s new advertising jingle, the song “Meu Primeiro Apê”.
“More than a commercial partnership, we understand it as an incentive for people. The first apartment is very important for anyone, because everyone has the dream of having their own little corner. And it is an achievement that we will take for a lifetime”, declared the pair.
The song that heads the campaign was co-created between the brand and the duo – see the commercial below, which features real customers of the construction company. The duo will star for the brand for a year.
“The conquest of home ownership is the dream of Brazilians. In Brazil, this dream seems to be distant for most of the population. We know that the decision to buy an apartment requires courage and confidence in the future. , stories of overcoming, determination, will to succeed in life and ability to move forward”, says Alexia Duffles Drummond, marketing director at MRV.
The director also explains the option for the duo. “We saw in them the personalization of the soul of Brazilians, who are hardworking, who fight for their goals, are optimistic and are proud of each achievement they achieve. Another aspect we considered was the fact that they are women. They are great influencers and purchase decision makers. Expanding the connection with this audience is also an important objective”, says Alexia.
Watch the campaign film, created by the SunsetDDB agency: