The existence of the Japanese Datsun remains troubled. After successive returns, interruptions and productions for specific markets, now comes the news that the brand, owned by the Japanese company Nissan, can be, once again, resurrected. This time, as a low-cost electric brand.
The information is advanced by Automotive News, which cites an “unidentified source close to Nissan”, according to which Datsun is, at this moment, a dead brand, except in name. This is because its owner wants to regain the notoriety that the Datsun designation once had.
Moreover, according to the same source, nothing has yet been decided, because the whole debate on the future of Datsun will still be in the initial phase, one of the options already on the table is to apply something very similar to what Renault did in the brand. with Dacia. Although and in this case, moving forward, right from the start, with the transformation of Datsun into a low-cost electric brand.
The iconic Datsun 1200… reborn in electric mode?!
“For many thousands of owners around the world, Datsun remains a brand capable of delivering an immersive driving experience and peace of mind in ownership, at the right price and great value,” Nissan said in a statement. Thus suggesting that there may indeed be a future for Datsun.
As part of its global transformation strategy, Nissan is seeking to focus on the main models and segments, which ensure greater benefits to customers, dealers and businesses”, concludes the same statement.
Nissan’s restructuring plan ends with ‘low-cost’ Datsun
Incidentally, and about Datsun, it is important to remember that, although it is no longer manufacturing cars, it continues to sell ready-made units in some regions of the world, which, however, should end soon. Since, in a recent statement, Nissan has already promised that, even after these end, it will continue to guarantee maintenance, after-sales services, and guarantees, through its official network of dealers.