Chosen for the results obtained at the AMG front, the German Tobias Moers ended up not lasting long ahead of Aston Martin. The British manufacturer has just announced the departure of the manager, just about two years after taking office, having already and even a replacement…
Joined Aston Martin in May 2022, Tobias Moers will have already announced his resignation, not only from the position of CEO, but also from the Board of Directors of the British manufacturer. Although the decision will only take place at the end of July, until then, Moers will continue to lead the brand.
According to the Financial Times, the basis for this decision will be the German’s management style, described as “robust”, which even led to “a collapse in business morale”. It even led to the departure of dozens of senior employees.
Tobias Moers
In fact, rumors that something was not right began to emerge in January, with some news reporting the possible departure of the German manager. However, at the time, Aston Martin chose not to comment.
Successor already found
However, and confirmed that Tobias Moers is leaving, Aston Martin wasted no time and has even found a successor – none other than former Ferrari CEO, Italian Amedeo Felisa.
Regarding Felisa, it is important to remember that he served as technical director at Ferrari between 2006 and 2014, and from 2008 to 2016 at least, he also assumed the position of CEO of the Cavallino Rampante brand.
Former pilot, Amedeo Felisa is considered the father of the LaFerrari and of many other models of the Cavallino brand, which went into production. Since July 1, the Italian will take over the reins of Aston Martin, along with other Italian Roberto Fedeli, who will become the Chief Technology Officer (CTO) of the British brand.
Amedeo Felisa, ex-CEO of Ferrari and future head of Aston Martin
Remember that Fedeli is not exactly unknown in the automotive world, counting, in his curriculum, with passages not only at Ferrari, but also at BMW, Alfa Romeo, Maserati and FAW-Silk.
The challenges to overcome
According to Automotive News Europe, Aston Martin does not live, exactly, peaceful times, first of all, due to the setbacks it has been facing, in the efforts to implement its recovery plan. And that passes, among other factors, for the commercial success of the hypersports Valkyrie, whose deliveries are delayed.
It is important not to forget that the manufacturer from Gaydon, Warwickshire, United Kingdom, has been in a difficult financial situation since 2018, and the hope, namely, of the leadership led by the new owner, the North American Lawrence Stroll, was, until now, to recover the company financially, through a series of new products, but also through an increase in demand for the DBX SUV. Something that matters a lot, both production levels and deadlines.
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In fact, Stroll himself publicly defended the need for “the business to enter a new phase of growth, with a new leadership team and a structure capable of ensuring that we meet our goals.
Meanwhile, the new team that is coming, will still have to work in depth on the electrification of Aston Martin, as a way of responding to what stipulates the new strategic plan recently presented, ‘Racing Green’, which also involves guaranteeing a of models fully electrified by 2030. This, with the first 100% electric vehicle to appear as early as 2025.
