A Burger King action that gave discounts to consumers who discovered “bugs” (programming errors) in the sandwich network app was the highlight of the Brazilian campaigns awarded on the 3rd day of Cannes Lions 2022, the most important creativity festival on the planet.
The campaign created by the David agency won two Gold trophies in the Brand Experience & Activation and Mobile categories. The action “Burguer Glitch” also won a Bronze trophy in Mobile – at the festival, actions can be entered in different modalities within the same category.
See the video of the action, which was intended to bring the brand closer to the “gaming” world:
Brazilian agencies still got 7 more of the awards announced today, all bronze. One of the actions
So far, in the three days of the festival, Brazil has counted 37 Lions: 13 on Monday, 14 on Tuesday and 10 on Wednesday, in 19 of the 29 festival categories.
Brazil is the 3rd country with the most entries
Brazilian companies submitted 1,930 works in the festival’s 29 categories. Brazil was the third country with the most campaigns registered, behind only the United States and the United Kingdom.
In 2021, Brazilian agencies won 71 trophies: 3 Grand Prix (the festival’s biggest prize, distributed in each category), 14 gold, 20 silver and 34 bronze lions.