Todd Gatto, co-owner of a New York-based kei car importer, told reporters that he had sold more than 300 microcars. Many customers transport Japanese subcompacts in full-size pickup trucks like the Ford F-250.
Americans like kei cars for their maneuverability, simple design, and Japanese trucks are easy to modify and cheap to repair. Some micro-cars from the factory have four-wheel drive and dumping installations, almost all are equipped with air conditioning. A bonus is the possibility of legal access to public roads.