The Pirellihistoric company founded in Milan in 1872 specialized in the production of tyres, has distinguished itself over the years for its partnerships with the most famous and prestigious motor racing competitions. Like the one with the Formula 1 circus, which since 2011 has seen it as the sole supplier of tires in the championship, and the one with the World Rally Championship, again as the sole supplier. The link between the Italian manufacturer and the high-speed world will be further strengthened thanks to the recent partnership established with the Goodwood Festival of Speeda well-known speed festival whose 30th edition will take place from 13 to 16 July 2023.
Specifically, Pirelli becomes the Exclusive Tire Partner of the Goodwood Festival of Speed. There Pirelli e Goodwood they also announced that they are working to propose a series of initiatives for visitors who decide to spend hours at the circuit located in the county of West Sussex (England). Pirelli will be present at the English festival with two expositive spaces which will tell the 150 years of evolution of the company. One of these spaces will be dedicated to the range P Zeroand will host a preview of three new tires that launch the renewal of the entire high-end product family, which also includes special series dedicated to electric cars.