The head of AvtoVAZ announced the prerequisites for lowering prices for new Lada

Maxim Sokolov made it clear: if earlier the plant only recommended retail prices, now the maximum value of markups will be rigidly set. If the sellers continue to raise prices excessively, AvtoVAZ will use economic leverage up to and including termination of the dealership agreement. It is expected that the new rules for working with dealers will come into force in May.